the deal?

Today’s ‘panties’ are still just iterations of midcentury underwear designs, motivated by the male’s vision of the ideal woman. These limited designs barely accounted for our periods, discharge, incontinence, or sweat. And this 'ideal woman,' representing a singular repressed role, has required so much of our time to dismantle.

our solution

The march towards liberation has led to a modern womxn that is active, adaptive, and powerful. We choose to wear quality, sustainable clothes, versatile enough to take us by bike to the office, from yoga to lunch, or as moms, from one minute to the next. Naturally, we need underwear that switches as easily as we do. Introducing our MVP. Swtch tear-away underwear have flat, flexible fasteners at each hip - allowing you to swap out your underwear without having to strip first.

our eco-friendly undies eliminate the need for single-use liners and keep us feeling fresh all day.

we are ...
designed for performance but low commitment, Swtch products give you the choice to stay in your undies... or not! We offer womxn the option to change their underwear quickly and easily, and most importantly, on the go.

We are leak-positive and strong advocates of vaginal & urinary health. We acknowledge all body types, and understand that not all womxn want to commit to one pair all day. Above all, Swtch encourages womxn to honor their bodies and enjoy the hustle.
Illustration by Jonna Isaac
Illustration by Jonna Isaac
we believe that ...
a sustainable lifestyle is a waste-free one. About 1/4 of US womxn are still using non-compostable and non-recyclable liners and pads on the daily to keep dry. By using Swtch products, womxn can cut down on their daily waste, and at the same time, solve a major annoyance we’ve struggled with for a long time: having to take your entire outfit off to simply change your underwear. Swtch products encourage a waste-free lifestyle, while offering convenience and comfort.

it’s not just about the undies.


Our mission is to encourage womxn to feel empowered by their versatility and individuality.

Womxn’s underwear technology hasn’t budged for centuries. We’ve been putting it on and taking it off the same way since before our lifetime. Womxn have changed A LOT - shouldn’t our underwear?

our supply chain

1.
post-consumer Waste

Recovered bottles and clothing are cleaned, shredded & melted down to their original form.

Where: Global

2.
recycled pet

This process results in the rebirth of usable raw materials.

3.
new sustainable yarns

These materials are spun into new yarns, ready for knitting.

Where: Taiwan Performance Fabric Facility

4.
cutting edge fabrics

Our fabrics are knit for performance and longevity.

Where: Taiwan Performance Fabric Facility

5.
local manufacturer

Fabrics are then shipped to our local manufacturer for cutting & sewing.

Where: Los Angeles, California

6.
Swtch Headquarters

Undies are packaged up with eco-friendly tagging & materials, then shipped straight to you!

Where: Los Angeles, California

words from
our founder

"As a queer woman, I’ve spent a lot of my life trying to fit a mold I was forced into by our patriarchal society. It wasn’t until I busted out of that mold that I could see my opportunities and understand that my needs are not shameful, but powerful."

CEO & Founder, Isabel Muller
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